Mr. Master Rebrands Radio Industry Compliance Software

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Mr. Master, known for compliance and content distribution software used by radio stations, has changed the name of its Automation Import Manager software (AIM) to AIM Premium and its MediaShooterPro software to AIM Basic.


“The name change reflects the prominence, success, and growth of the AIM brand within the radio industry,” the Los Angeles-based company says.

Effective immediately, Mr. Master’s software options are now combined into a single product suite with two different tiers under the flagship AIM name. AIM Premium helps radio stations increase their revenue, productivity and transparency by both delivering and automatically processing network spots, makegoods, and shows into automation systems.

AIM Premium also helps stations reach 100% ad compliance, provides affidavits within 24 hours, and offers real-time analytics. “While AIM Premium focuses on both processing and delivering ads and show content, AIM Basic focuses exclusively on the delivery of ads
and show content,” Mr. Master says.

Stu Jacobs, CEO of Mr. Master, says, “When we launched AIM back in 2013, we knew we were ‘revolutionalizing’ compliance in the radio advertising industry. Now, nearly a decade later, this rebranding reflects AIM’s place in the industry as the gold standard for processing and delivering station content. If a station needs help delivering its on-air and advertising content, Mr. Master offers AIM Basic. If a station needs both the delivery, processing, and proof-of-performance of its ads and on-air programming content, Mr. Master offers AIM Premium.”

As part of this rebranding, Mr. Master has launched a new website at www.mrmaster.com.

The rebranding announcement comes as Mr. Master announces renewal contracts with Alpha Media, Townsquare Media, NRG Media and SummitMedia.