MRC Outcomes Measurement, Data Quality Standards Now Complete


The Media Rating Council on Wednesday released its final version of its standards on Outcomes Measurement and Data Quality.

The document is the end result of a project led by MRC that included a working group representing over 100 organizations from across the advertising and media industries, with the endorsement of the Association of National Advertisers (ANA), the 4A’s, and the Association of Canadian Advertisers (ACA).

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