MTV Networks adopts Visible Measures for Internet measurement


Visible Measures, an independent third-party measurement firm for Internet video publishers and advertisers, announced that MTV Networks will deploy the company’s market-leading Internet video metrics platform across all of MTVN’s more than 340 destination Internet video sites. As part of a multi-year agreement, MTVN Global Digital Media and MTVN Digital Media Research will use Visible Measures to build detailed, end-to-end online video performance metrics.

"Video is core to our online portfolio, and as we work to strengthen and expand that core, it is important that we understand not only when and where, but how and why our audiences are consuming video online," said Greg Clayman, EVP/Content Distribution and Marketing, MTV Networks. "With Visible Measures, we’ll be able to quantify the success and optimize the delivery of our online video in entirely new ways."

With hundreds of millions of videos streamed across its portfolio each month, MTV Networks is one of the Internet’s top sources of video content. MTVN is establishing a standard methodology for both gauging content performance and quantifying audience engagement. Visible Measures provides detailed, objective success metrics for Internet video programming by measuring exactly how online audiences interact with video content.