MTV Networks partners with Panache for web ads


MTV Networks and Panache, an ad-insertion platform for major media and entertainment companies, announced a partnership to deploy Panache’s platform across MTVN’s Web sites. The move will significantly enhance MTVN’s ability to create innovative, engaging and measurable online video ads across sites including,, and

“We offer one of the richest and most diverse video experiences on the Web, streaming hundreds of millions of videos to a wide variety of audiences each month,” said Nada Stirratt, EVP/Digital Advertising, MTVN. “Panache enables us to offer marketers additional tools to reach their consumers through unique and engaging video ad formats.”

"We are thrilled to partner with MTV Networks and provide the platform for them to be even more innovative when it comes to video advertising,” said Steve Robinson, President of Panache. “MTV Networks’ audience represents an engaged segment of digital video users. Partnering with such a pioneering company to help drive revenue with new and exciting ad experiences is as good as it gets.”

The new ad products include interactive linear and non-linear formats such as bugs, inlays and overlays. These are designed for quick and seamless integration into MTVN’s online video player, allowing for maximum consumer engagement and minimum interruption of the user experience.

“Panache’s platform will enable us to deploy the latest and most effective online video ad formats with the speed and accountability that our marketing partners want,” said Brad Herman, Senior Vice President, Digital Advertising Sales Operations, MTVN.