MTV and OurStage, a leading music discovery destination providing professional opportunities for top-ranked emerging artists, will create engaging experiences for up-and-coming musicians and their fans via the OurStage platform. To kick off the partnership, musicians in top markets across the U.S. have been participating in OurStage.com-hosted efforts this summer, and will receive significant exposure through the mtvU Six Flags VMA Tour and MTV’s flagship music event, the 2009 MTV Video Music Awards.
By teaming up, MTV and OurStage look to develop online integrations that harness the enthusiasm fans everywhere show towards their favorite musicians, combined with the music discovery and mass audience that MTV and its related networks – MTV2, mtvU, MTV Tr3s – are known for. Additionally, OurStage.com becomes an additional tool for MTV’s music supervision team to utilize when sourcing new music for on-air inclusion.
“We are pleased to be partnering with OurStage for our emerging artist-focused efforts online,” said Dermot McCormack, head of Digital Media for MTV Networks Music and Logo group. “OurStage offers an extraordinary voting platform for finding the top emerging talent, and they also have an amazing pool of over 90,000 artists from across the country. The fact that the rankings are powered by the fans, on a judging platform that is specifically designed to prevent tampering and gaming, is very important to MTV in our ongoing commitment to supporting emerging artists.”