MTV spearheads mass-media event Saturday


The assets of cable, broadcast , satellite and the internet will be harnessed 2/2/08 at 6PM Eastern in an effort to give voters, particularly youthful voters, access to presidential candidates just three days before Super Duper Tuesday. Myspace, MTV and the Associated Press will be harnessing the media power, and so far four candidates have agreed to participate, including Hillary Clinton (D-NY), Barack Obama (D-IL), Mike Huckabee (R-AR) and Ron Paul (R-TX). The organizers say invitations have also been extended to John McCain (R-AZ) and Mitt Romney (R-MA), neither of whom has indicated they’d sign on as yet.

Several of MTV’s cable channels will carry the event; it’ll be on Myspace; AP will make it available online and to radio stations (as will MTV as well); it’ll be available on MTV Mobile; it will be carried on XM Satellite Radio, and will also be translated into Spanish and carried on the ImpreMedias LaVibra  project. And you can catch it live at Times Square in New York.

MTV specifically notes the excellent access the event will provide to the exceptionally interested younger demo, but of course the event is available to anybody who is interested. MTV says 200M citizens will have access.