Muhammad Ali, Christina Aguilera raise funds Haiti in Yum! PSA


Global humanitarian and sports icon Muhammad Ali along with multi-Grammy Award winner Christina Aguilera are joining forces to help the United Nations World Food Programme (WFP) Haiti relief efforts by appearing in a Public Service Announcement underwritten by the Yum! Brands Foundation. The new global PSA featuring Ali and Aguilera will appear internationally on television and online.

Donations raised through Ali and Aguilera’s PSA, highlighting a text message and online campaign, will go directly to support WFP’s efforts to get food to earthquake survivors in Haiti. WFP is the world’s largest humanitarian organization fighting hunger worldwide and on the frontline in the quake zone providing relief efforts.

Last week, Ali and Aguilera also participated in the internationally televised “Hope for Haiti Now” celebrity telethon, including a special performance from Aguilera.

Christina Aguilera serves as the global spokesperson for Yum! Brands’ World Hunger Relief campaign, the world’s largest private-sector, hunger-relief effort, spanning 110 countries and 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W restaurants. The initiative raises awareness, volunteerism and funds for WFP.

“We want to thank Muhammad Ali and Christina Aguilera for helping us raise funds for the United Nations World Food Programme and feed hungry people in Haiti,” said David Novak, Chairman and CEO, Yum! Brands, Inc. “As a company with a huge heart, we believe it is our responsibility to help the people of Haiti rebuild their lives.”

After the earthquake hit, Yum! announced that it is directing $500,000 from its World Hunger Relief global effort to help WFP provide food for earthquake victims, and the Yum! Brands Foundation is matching all global Yum! employee donations up to a system-wide total of $500,000. David Novak visited Haiti in 2008 after four devastating hurricanes hit the country and immediately pledged $1 million from that year’s World Hunger Relief campaign to Haiti.

The 30-second PSA with Aguilera and Ali was produced by DraftFCB in Chicago.