Multisport superstar Deion Sanders fronts Veria TV reality series


Many try, but few make it to the top of the professional athletic heap, but that isn’t stopping some parents from grooming their children for a pro career from an early age. “Sports Dads,” hosted by NFL/MLB star Deion Sanders, examines the toll such efforts can take on children being pushed by zealous parents.

The formula for the 13-episode series is to have Sanders respond to concerned family and friends, visit with kids and parents and try to establish a sense of balance in the lives of the children.

“This show is about real, down-to-earth kids in the heart of America, who have spent the better part of their childhood training to become mega athletes, facing pressure from their sports-obsessed parents and coaches,” says Veria’s Hal Rosenberg. “We are thrilled to be working with Deion Sanders for this sidelines glimpse into the child athlete culture that shows just how tough it is to be well-rounded when sports become the central focus in your life. It’s the start of a whole new set of cutting edge, fun programming we plan to launch this year that will inspire people to live life to the fullest. ”

Sanders commented, “I am very proud to join Veria as the host of Sports Dads, a show that tackles a very real and problematic trend among adults in America desperately trying to relive their dreams and ambitions vicariously through their kids who simply just want to be kids. I can only hope that my years of experience, on and off the field, will shed light on the importance of creating a healthy balance between sports, health and family, and somehow relieve these kids of mental scars they may carry throughout their lives. I truly believe in doing what you love and loving what you do, but sports should never come at the price of your health and happiness.”

1820 Productions handles production chores. Veria is currently available on Dish Network and Verizon Fios.