NBC Universal knew what it was doing when it locked up the English as well as Spanish rights for Wednesday night’s Mexico vs. USA World Cup qualifier match. While Telemundo carried the Spanish version, tens of millions of cable homes got their first taste of bicultural companion channel mun2 under deals that NBCU cut with major MSOs anxious to deliver the English version to their subscribers.
According to NBCU, 67 million multichannel video programming distributor (MVPD) subscribers enjoyed free 24-hour access to mun2 (pronounced: moon-dos), Telemundo’s Latino youth cable network, as part of NBC Universal’s free preview stunt to offer a live broadcast of Rumbo Al Mundial – Mexico vs. USA World Cup qualifier match – in English. Partnerships with major MVPDs included AT&T U-verse TV, Charter, Comcast, DirecTV, DISH Network and Time Warner Cable.
Last night’s broadcast was the first-ever live sporting event to air on Telemundo and mun2 simultaneously, and the first time mun2 had broadcast a major sporting event.
And it wasn’t just about soccer as far as NBCU was concerned. The broadcast of the game was preceded by a special edition of “The mun2 Shuffle,” with pre-game fun facts and taped music performances. Immediately following the game, mun2 aired the special “mun2 presents – The Best of mun2.” This show gave cable subscribers highlights of all of mun2’s original shows like “The Chicas Project,” “The mun2 The Hook Up,” “Reventon Countdown” and “18 and Over,” among others.
In addition to the 67 million households getting the special peek at mun2, Cablevision and Verizon FiOS TV currently distribute mun2 to the vast majority of their subscribers.