“RPM Miami” is mun2’s first-ever dramatic series with novela roots. Telemundo’s bicultural, bilingual cable network and Telemundo Studios are launching production on The 13 episode scripted original production scheduled to air weekly beginning 5/2 at 10pm ET.
The bilingual weekly drama series revolves around young Latinos struggling to make something of themselves by day and reign the underground racing scene by night.
The “dramela” targets GenYLAs (Generation Young Latino Americans) who see themselves as uniquely American, according to Jacqueline Hernandez, Telemundo COO.
It’s got advertisers interested as well: Burger King, Chevy and Valvoline are among the sponsors in what the network’s calls the largest partnership integration in its history. Show integrations feature four Chevy vehicles including the Camaro and the Cruze, Burger King’s signature Whopper and the Valvoline-branded garage. On-air activations for brands and products will be integrated into the show via characters, automobiles and sets.
Valvoline also has an exclusive digital integration on mun2.tv, providing viewers and car enthusiasts access to exclusive scenes that will not air on television, episode recaps featuring the hottest models and behind the scenes footage.
In conjunction with the show’s launch, mun2 and Valvoline are hosting an online viewer contest titled “King of the Street.” This user-generated contest will be promoted on-air, online and extensively on Facebook, encouraging car enthusiasts to upload photos of their tuner cars for judging. The online community at mun2.tv and on Facebook will then vote to determine the winner of the best car, who will be awarded a trip to the largest “tuner” car auto show in the country.