MundoFOX adds four large markets


The latest entrant into the Hispanic television market is MundoFOX, and it has expanded its reach with agreements that will put it into Boston, Philadelphia, Tampa-St. Petersburg and Phoenix.

Minority-owned television group Prime Time Partners is picking up three of the affiliations, using its stations WFXZ Channel 24 Boston, WPSJ Channel 8
Philadelphia & WSPF Channel 35 Tampa.

“MundoFOX original programming will offer our audience in Boston, Philadelphia and Tampa with a new direction in Spanish-Language entertainment, all in high-definition, through our free over-the-air signal,” said Jose Rodriguez, CEO & President of Prime Time Partners.

Hero Broadcasting LLC, owner & operator of local Phoenix television station KMOH 6/KEJR 40, will be the Phoenix enrollee.

“MundoFOX’s original programming will challenge Univision and Telemundo because it provides a quality alternative to the cookie-cutter entertainment landscape that has become a fixture in Spanish-language television,” said Robert Behar, a pioneer of U.S. Spanish-language television and President and CEO of Hero Broadcasting LLC.”