MundoFox on track to exceed Hispanic reach goal


Mundo FoxFox International Channels and RCN have found affiliates for soon-to-come Hispanic television offering MundoFox that will provide access to 40% of the US Hispanic population. At this rate, it is expected to open for business with access in excess of its 75% target.

The group announced affiliates in Los Angeles and Miami right off the bat, and now has secured affiliates in numerous strong Hispanic markets, including San Antonio (#7), San Francisco (#8), Phoenix (#9), Sacramento

(#11), Fresno (#14), Tampa (#20), Las Vegas (#23), West Palm Beach (#28), Bakersfield (#31), Monterey (#34), Fort Myers (#37), Palm Springs (#39), Odessa (#43), Santa Barbara (#45), Lubbock (#51), Boise (#71), Abilene (#78) and San Angelo (#92). All stations in the group are either full power or enjoy full MVPD distribution in their markets.

The market sizes above refer to their Hispanic population ranking. For those keeping score at home, LA is #1 and Miami is #3.

FIC’s Hernan Lopez commented, “Only six weeks have passed since we announced MundoFox, and we have exceeded our expectations by securing affiliate partnerships in many of the key U.S. Hispanic markets. In the last 20 years, no U.S. broadcast network has secured such a large footprint so quickly without assistance from O&O stations. Interest in MundoFox has been tremendous, and we now expect to exceed our original goal of securing distribution in 75% of U.S. Hispanic households by launch.”

The network is gearing up for launch in Fall 2012. Agreements in other top-50 Hispanic media markets are pending.