Mundofox signs Toyota, T-Mobile, L’Oréal


Mundo FoxMundoFox, Fox’s Spanish-language broadcast network slated to launch in August, has already secured L’Oréal USA, Toyota and T-Mobile as major advertisers/charter sponsors for the network’s debut.

For all three, MundoFox will create custom capsules, host exclusive web chats with talent, include integration around hosted movie blocks, as well as integration within primetime on such shows as, “Minuto Para Ganar.”

Advertisers will also get the network’s digital and social media and cross-promotion with the other networks within the Fox Hispanic Media portfolio, such as Utilísima, Nat Geo Mundo and FOX Deportes.

“This exclusive partnership with MundoFox is extremely important for our consumer products brands,” stated Marc Speichert, Chief Marketing Officer, L’Oréal USA. “It furthers our strategy of reaching Hispanic consumers while providing us with a new platform on which to share relevant content that resonates with this important group.”

MundoFox’s first paid spot will go to yet another of its charter sponsors – 20th Century Fox – who will air the trailer of their upcoming September release “Won’t Back Down.”

MundoFox has so far secured affiliates in over 40 DMAs, and is in advanced negotiations in an additional 10 DMAs, which collectively represent nearly 70% of U.S. Hispanic households. It is expected to exceed its original goal of securing distribution in 75% of U.S. Hispanic households by its August launch.