Musical chairs at Salem Communications


Salem Communications has made some changes in its management ranks, with one radio executive moving to a post that doesn’t exist at any other publicly traded broadcasting company. That set in motion two other promotions and leaves a vacancy to be filled in the Sunshine State. 

First off, radio veteran Ron Walters has been promoted to Senior Vice President, Ministry Relations. The primary focus of his new role will be to expand and enhance the relationship Salem stations have with national and local ministry partners as well as with the local church communities in each Teaching and Talk market. After the first of the year he will be relocating to an office in the Seattle area.

Chris Gould moves from General Manager of Salem’s Tampa and Sarasota cluster to VP, National Program Development and will be based in Salem’s corporate office in Camarillo, CA. He will replace Walters in the area of national ministry program sales for Salem’s Teaching and Talk stations.
Barb Yoder succeeds Gould as General Manager of Tampa and Sarasota, FL cluster. She has been General Sales Manager for Tampa since 2007. With Yoder’s promotion, a search is underway for a new GSM in the Tampa market.