Mutual of Omaha announces “aha moment” tour


Mutual of Omaha, official sponsor of the “aha moment,” announced the 2009 aha moment tour, a nationwide effort to collect and share Americans’ inspirational moments. Beginning in May, the aha moment tour’s mobile television studio will visit 25 cities to chronicle individuals’ aha moments and upload them to, a web site created to celebrate the life-changing power of the aha moment.

“The aha moment is universal, and as official sponsor of the aha moment we want to give people everywhere a chance to record their aha moments – those amazing, uplifting, inspirational moments that changed their lives,” said Mutual of Omaha Senior Vice President John Hildenbiddle.

Mutual of Omaha kicked off its sponsorship of the aha moment with a national television advertising campaign that began in February, a web site devoted to aha moments and a Facebook community. The aha moment tour is a grassroots extension of the sponsorship, Hildenbiddle said.

The tour will kick off May 4 in Oklahoma City and conclude on Sept. 15 in Reno, Nev. Featuring a custom Airstream trailer converted into a mobile television studio, the tour will visit 25 cities in 25 states, traveling over 7,800 miles and stopping in high-visibility locations to record aha moments.

Those wishing to share their aha moment should visit to check out tour stops and sign up for a time to record their aha moment. The aha moments collected through the tour will be posted on the web site. In addition, a special tour blog will allow visitors to follow the tour and learn more about the many aha moments that are encountered along the way.