‘Personalized and Ad-Funded TV’ In Focus At NAB Show


LAS VEGAS — MX1, a global solution provider of media services, on Monday announced that it has forged a partnership with a provider of ad delivery for targeted dynamic in-stream ad insertion.

By working together, the companies are combining Nowtilus‘ server-side ad insertion (SSAI) tool with MX1’s global media services for broadcasters, TV networks, and OTT service providers.

This will bring “personalized TV and targeted advertising services” to consumers in broadcast-grade quality, the companies say.

Further, they note, “The targeted and dynamic ad insertion solution will enable service providers to increase ad revenues with their live TV and VOD content.”

The companies are demonstrating the solution at the 2019 NAB Show in Las Vegas through Thursday at the SES Booth (SU1410).

“By partnering with MX1 we are transforming the way that broadcasters and video streaming platforms deliver personalized video and advertising, making this process infinitely more efficient and creating additional value for their content,” said Nowtilus Managing Director Patrick Knippel. “The combination of our cloud-native, server-side ad insertion technology and MX1’s proven services for content aggregation, management, playout, online video, and distribution provides a complete solution for a personalized TV with up to 4K clarity.”

Nowtilus’ SSAI solution offers a bufferless transition between the video content and ad in a streaming environment. 

“The television experience is becoming more personal, and this partnership with Nowtilus sets a new standard for efficient delivery of targeted ads and content,” said Daniel Kiessling, senior product manager at MX1. “By integrating our world-class media services with Nowtilus’ SSAI solution, we’re ushering in a new video streaming experience that enables service providers to achieve a higher return on ad revenues.”