Bullish ’18 … And Bummer ’19, For Media Advertising


With a promising political advertising season, plus Olympics and World Cup dollars in view, local and network TV should be bullish as 2018 nears, media ecologist Jack Myers notes.

Why such a positive prognosis for TV? He says marketers are less than thrilled with their digital video options. Furthermore, he says, “radio will ride on their coattails.”

Unfortunately, MyersBizNet long-term forecasts show 2019 to be a challenging year.

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