They will deliver a unique, live streaming service that allows users to discover, experience and listen to radio online. The new channel, MySpace Radio can be found at: www.myspace.com/radio.
Through the partnership, Corus will provide MySpace users real-time access to over 50 radios stations across the country. Canadian-based StreamTheWorld will provide the technology backbone for MySpace Radio including an intuitive flash player that incorporates MySpace social networking features and allows users to integrate their favorite radio stations into their profiles.
Through its partnership with Corus, MySpace Canada will also collaborate with Explore Music, a nationally syndicated radio program, to launch a monthly contest to provide up-and-coming artists, who sit outside the big label system, with the chance to be promoted on-air.
The contest, “Found on MySpace,” will let millions of users recommend and vote for their favorite MySpace artist. The winner will to be showcased on Explore Music by Canada’s leading music expert, Alan Cross. The contest will launch in May 2009.