MySpace announced they would start having audio ads on their MySpace music player. This is the first time MySpace Music will offer audio ad inventory alongside display ads. The audio ads will be placed within MySpace’s ever-growing catalogue of fully licensed audio tracks, user-friendly e-commerce solutions, personal music players and user and artist playlists.
MySpace Music signed an exclusive deal with the CBS Radio-backed company, TargetSpot. TargetSpot is the nation’s largest Internet radio ad network with more than 15.3 million unique listeners per month and has already helped increase ad sale revenue for AOL, CBS, Yahoo!, Slacker and Live 365.
The deal will allow MySpace to leverage TargetSpot’s online ad platform to tap into brands looking to expand their marketing reach online. With social marketing spending expected to hit $3.1 billion in 2014, becoming the third largest form of online marketing after search and display advertising, locking down an online radio and audio ad partner was a logical step.
