Myspace launches new platform


MySpaceThe new Myspace has launched, bringing the rebuilt platform out of beta and debuting a new mobile app available for free at the App Store. Built from the ground up using the latest technology, Myspace is designed to showcase creativity, foster collaboration, and promote discovery. New features and tools work across desktop and mobile devices to provide an integrated and complementary experience.

Myspace also offers a new music service, entering a more-than-ever crowded arena that now includes Apple’s iTunes Radio and Google’s All Access Music. Accessing 53 million songs from the world’s largest digital music library, the player delivers drag-and-drop functionality.

The mobile app’s “My Radio” feature allows people to create and program their own radio stations, which can be streamed for free on an unlimited basis. Stations can be produced by anyone, giving each member the opportunity to play the role of DJ and promote the music they love to the broader community.

Myspace also delivers its community Insights, an analytics suite that offers a set of visualized data reports telling artists how big their audience is, which fans are most influential, and what’s resonating with them.

“The magic of Myspace has always been at the intersection of creative expression, community, promotion, and discovery,” said Myspace CEO Tim Vanderhook. “Myspace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data all on a single platform.”

The new platform also includes a tool that allows people to create and share animated GIFs as simply and intuitively as taking and posting pictures.

Myspace’s new positioning reads like this: “With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace fosters a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what’s next.”