NAB applauds May Sweep move


The Nielsen Company’s decision to start the 2009 May Sweep a week earlier than originally planned has gotten a thumbs-up from the NAB. "Nielsen’s action is welcome news to television stations across America. By excluding the busy travel weekend of Memorial Day, the revised May sweeps period will provide a more representative audience measurement for all television programming,” said NAB Executive Vice President Dennis Wharton. The NAB Television Board passed a resolution in June urging the rescheduling.