The National Association of Broadcasters thinks American citizens will agree that radio will rock their phone, if they can only get manufacturers to include it in the mobile phone package. A campaign is going out in English and Spanish to push the concept.
A website is going up to promote the concept, and radio spots will lead consumers to the website.
The campaign comes in the wake of efforts by Darrell Issa (R-CA) and Anna Eshoo (D-CA) to prevent a mandate that consumer electronics manufacturers be compelled to include radio on smart phones; and it comes in the wake of the sudden reversal of opinion on the topic from RIAA, which was all in favor of radio on cell phones until just recently.
NAB is attempting to teach people about “…the benefits of radio-enabled mobile devices in providing local news, entertainment, and emergency lifeline information.”
“People deserve all available means to stay safe in times of crisis, and radio stations can provide critical lifesaving information even when cellular service is disrupted,” said NAB President and CEO Gordon Smith. “This campaign will help listeners find radio-enabled mobile devices so they may receive up-to-the-minute emergency information even on the go.”
NAB has also fired off a letter to members of Congress urging them to stay far away from the Creativity and Innovation Resolution introduced by Issa and Eshoo.