NAB: In Support Of ‘Common Sense’ KidVid Reform


The NAB on Thursday was one of the first groups to offer a comment on the party-line approval of an NPRM that will likely set in motion reforms to the FCC’s “KidVid” rules, which regulate the minimum number of hours reserved for educational and/or instructional programming on a commercially licensed TV station.

The broadcast media industry’s chief voice on Capitol Hill approved of the NPRM. “It makes perfect sense for the Commission to take a fresh look at these regulations,” NAB EVP/Communications Dennis Wharton said.

Now, NAB EVP/Legal and Regulatory Affairs Rick Kaplan has spoken up, and he’s practically praised the FCC for proposed legislation that appears to have little opposition aside from Democratic Commissioner Jessica Rosenworcel.

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