The entire month of October this year will mark the eighth go-around for the Daniel Pearl Foundation’s Daniel Pearl World Music Days, a series of events designed to promote world peace through the universal language of music. The NAB is releasing radio and television PSAs to promote the event.
“Danny Pearl was a first-class reporter whose passion for both music and journalistic excellence helped build bridges among diverse cultures and religions. NAB is proud to support World Music Days and encourages all radio and TV stations to air these important pro-social PSAs,” said NAB Executive Vice President Dennis Wharton.
Herbie Hancock, Sir Elton John, classical violinist Ida Haendel and the late father of modern Nubian music Hamza el Din are featured in 30- and 60-second television and radio PSAs that NAB is getting out to stations everywhere this week.
Musicians are encouraged to “use the universal language of music to diminish hatred, respect differences and reach out in friendship by dedicating performances to the World Music Days’ theme of Harmony for Humanity.” More than 3,000 concerts in 85 countries have been tallied up under the program.
NAB says the television PSAs will be included in NAB’s monthly satellite feed on September 18 at 11:30 AM Eastern, and are also available by NAB for a free dub. Both radio PSAs are available for download on www.NABSpotCenter.org.