“Don’t tax that dial!” is the theme of a new contest put forward by the National Association of Broadcasters in an attempt to head off the onerous Performance Rights Act which has escaped the House Judiciary Committee under the gavel of John Conyers (D-MI). It wants stations to create and air the best 0:30 ad on the topic that they can come up with.
The station that wins the contest won’t go unrewarded – there’s a $2.5K pot of gold at the end of this, to be recognized and celebrated later this year at the NAB Radio Show in Philadelphia. The cash will come with airfare, accommodations and registration for two to attend the show.
Here’s the NAB boilerplate on rules: “Entries for the competition, open to over-the-air U.S. broadcast radio stations, must be submitted to NAB no later than 11:00 p.m. (EDT) on July 31, 2009. Stations must fill out a Political Agreement Form and place it in the political portion of their public file for a period of two years. Complete competition rules, guidelines and supporting material can be found on NAB’s grassroots advocacy Web site, www.NoPerformanceTax.org.
RBR/TVBR observation: This is more than a chance to fight for broadcasters rights – it’s a chance to show your local clients just what you’re capable of doing for them. Let’s pull out all the stops and make this a difficult contest to win due to a plethora of excellent entries.