NAB, legislators collaborate


NAB’s 2009 Congressional Families PSA Program is under way – the latest edition of a program that stretches back to 1985. The NAB partners with the Congressional Club to cut professional-quality PSAs on a range of social and health topics, featuring members of Congress and their families and shipped to stations in their home state or territory.

This year’s crop of creative produced almost 800 PSAs, heading to 48 states and three territories, covering topics such as breast cancer, diabetes, emergency preparedness, going green, healthy heart, literacy, online predators and skin cancer. They are available in both English and Spanish.

“Since 1985, hundreds of congressional members and their spouses have addressed community issues through this invaluable program,” said NAB Executive Vice President Dennis Wharton. “We look forward to working with local radio and television stations to ensure that these important public service messages are aired in communities nationwide.”

RBR/TVBR observation: There’s no such thing as bad publicity, and this is of course the good kind of publicity – each legislator gets to address constituents in a relaxed, non-politically-charged manner, for free, no less – a perk of incumbency that simply cannot be duplicated for the challengers sitting out their waiting for the next election. And it helps cement valuable friendships for NAB on Capitol Hill.