The National Association of Broadcasters has put together DTV Education Toolkits and sent them to each and every Capitol Hill legislator, helping them spread the work during the final 200-day countdown before the end of the analog era. Each disk includes a disk with a wealth of information for legislators to use with their constituents, including: a. PowerPoint presentation on the DTV transition; b. DTV Q and A guide in English and Spanish ; c. Sample press release; d. Key points on DTV and a DTV Cheat Sheet; e. sample op-ed in English and Spanish; f. Consumer resource guide in English and Spanish; g. DTV consumer awareness video; h. DTV handbill in English and Spanish; i. DTV background sheet; j. Sample speeches on DTV; k. Banner Web site ads; and l. DTV quick answer guide for receptionists.
Meanwhile, NAB is making a major push to highlight broadcasters’ extensive local service, keyed around a new website and study. Located at www.BroadcastPublicService.org, it kicks off by noting the $10.3B worth of charity, disaster relief and general airtime broadcasters donated to their communities for the last year stats are available (2006). It also provides state-by-state information and provides a collection point for broadcasters with a localism story to share.