NAB makes big push for DTV, localism


The National Association of Broadcasters has put together DTV Education Toolkits and sent them to each and every Capitol Hill legislator, helping them spread the work during the final 200-day countdown before the end of the analog era. Each disk includes a disk with a wealth of information for legislators to use with their constituents, including: a. PowerPoint presentation on the DTV transition; b. DTV Q and A guide in English and Spanish ; c. Sample press release; d. Key points on DTV and a DTV Cheat Sheet;  e. sample op-ed in English and Spanish; f. Consumer resource guide in English and Spanish; g. DTV consumer awareness video; h. DTV handbill in English and Spanish; i. DTV background sheet; j. Sample speeches on DTV; k. Banner Web site ads; and l. DTV quick answer guide for receptionists.

Meanwhile, NAB is making a major push to highlight broadcasters’ extensive local service, keyed around a new website and study. Located at, it kicks off by noting the $10.3B worth of charity, disaster relief and general airtime broadcasters donated to their communities for the last year stats are available (2006). It also provides state-by-state information and provides a collection point for broadcasters with a localism story to share.