NAB Radio Show to discuss HD Radio monetization


The NAB Radio Show will include a panel discussion on how broadcasters can generate additional revenue from HD Radio channels. Titled "HD Radio: From Novelty to Viable Commodity," the session will be held Friday, September 19 in Austin.

The panel, moderated by WHUR-FM’s program director David Dickinson, will examine the challenges that stations face during the transition to digital, and money-making opportunities that can be derived once the transition has been completed. Panelists include:

David Dickinson (moderator), program director for WHUR-FM, a Howard University radio station that is broadcast in HD on WHUR-World.

Paul Brenner, vice president of integrated technologies for Emmis Communications, where he develops new broadcasting and Internet systems for content and distribution systems. In addition to his duties at Emmis, Brenner serves as president of the Broadcaster Traffic Consortium (BTC), a partnership comprised of eight radio companies that distributes local traffic and other map-related data via HD radio technology.

Steve DeVries, product manager of Connected Services, NAVTEQ, a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions.

Jeff Littlejohn, EVP/distribution development at Clear Channel Radio.

Ken Williams, is program director of Boneeville’s independent artist station and the iChannel HD Radio network.