The NAB is heading back to China to provide a platform for industry professionals to demonstrate and experience “innovative technology, learn the latest trends and network with global business and technology leaders.”
The second annual NAB Show Shanghai is set for Dec. 6-Dec. 9 at the Kerry Hotel and the adjacent Shanghai National International Expo Center in the Pudong District of Shanghai.
The event is set to feature what the NAB promises to be “enhanced educational programming,” including three core conferences, four conference tracks and a new exhibit floor.
The show is a co-production of NAB and the International High Tech Cultural Device Cluster (TCDIC).
“Designed for media professionals involved in the creation, management and distribution of content across broadcast and digital mediums, NAB Show Shanghai serves as an integrated platform for innovation and allows attendees to share global perspectives while learning tactical and successful business strategies,” NAB says.
The three core conference programs under the Global Innovation Exchange umbrella are the Global Broadcasting Executive Conference, which will address common global issues and challenges brought on by innovative technology, such as robotics, over-the-top content (OTT), social media, big data and cloud computing; the Global Filmmaker and Producer Conference; and the Global Cable Operator Conference.
The latter conference, co-produced with the Broadcasting Intelligence Terminal Industry Alliance, is designed for all segments of the cable industry. Topics include how to adopt new business strategies, such as virtual reality (VR) and OTT, among others.
Four conference tracks, held December 7-8, will explore the topics of VR and augmented reality (AR), 4K/ultra-high-definition, social media and OTT.
Also, the China Post | Production Conference, produced in partnership with Future Media Concepts, will be held December 6-8. This three-day program is designed for production and post professionals and includes training workshops.
Companies from around the world will showcase their latest technologies and business solutions on the new exhibit floor, which will be open from December 7-9. Broadcast equipment manufacturers, VR/AR developers, smart software and hardware manufacturers and suppliers in the OTT sector will demonstrate their new products, strengthen relationships with existing customers and seek new business opportunities in Asia.