NEW YORK — The event formerly known as Content & Communications World (CCW) has taken on a whole new life with a focus squarely on tech advancements for the media industry.
NAB Show New York is set to take place Nov. 9-10 at the Javits Convention Center, an easy walk from both Penn Station and the Port Authority Bus Terminal on Midtown Manhattan’s West Side.
With two full days of exhibitors and panel sessions, NAB is going full-throttle with its efforts to bring innovations in technology and new products to television industry professionals.
The sessions unofficially begin with a SATCON chat on Nov. 9 at 8:30am, “Basics of Satellite Communications for the Broadcast Industry.” Led by MITRE Corp. Principal Network Engineer Burt Liebowitz, this first in a two-part seminar starts with satellite basics including orbits, frequencies, digital transmission techniques and ground station technology. The seminar then covers cost effectiveness of satellite communications including cost drivers, such as satellite and ground station costs, and methods for minimizing bandwidth costs.
The NAB New York Opening Keynote is set for 10 a.m., with the keynote delivered by Starfish Media Group CEO and veteran political journalist Soledad O’Brien, following comments from NAB President/CEO Gordon Smith.
The hottest topics around: Virtual Reality (VR) and 4K camera technology.
Those topics will be covered at Day One sessions.
At Noon is a 30-minute session focused on “Data Driven Sales,” and how “to sell audiences across TV and digital media.”
Moderated by Operative CEO Lorne Brown, the panel features AdMore and REVShare CEO Brendan Condon and Comcast/Visible World EVP/Marketing, Research and New Initiatives Claudio Marcus.
A 2 p.m. keynote address is particularly notable for C-Suiters as well as the Chief Engineering Team: Top staffers from Congress and the FCC for a post-election analysis of key telecommunications issues. These panelists will address issues relating to media ownership, the on-going spectrum auction, ATSC 3.0, over-the-top video, and other key topics.
The panelists had not been finalized as of Oct. 21.
Those seeking celebrities will then need to rush to a “fireside chat” with veteran NBC-TV weather expert and TODAY anchor Al Roker, who appears with fellow TODAY correspondent Mario Armstrong.
Moving to the Nov. 10 schedule, Thursday’s events include discussions on the state of “next-generation TV” — ATSC 3.0 — and live sports, news and entertainment. This session in particular may be beneficial for companies with both radio and TV properties.
Meanwhile, Facebook’s Bob Gruters, the company’s U.S. group lead, Tech/Telco, Entertainment and Multicultural, will keynote the inaugural Live Streaming Conference on Wednesday, November 9.
For full details and registration information, visit http://www.nabshowny.com/