More than 100,000 attendees are expected to pour into the doors of the Las Vegas Convention Center and associated hotels as NAB 2016 opens today.
Television will lead the sessions and exhibits though there will be radio offerings as well.
The incentive auction is expected to dominate the regulatory discussions along with the chairman’s set-top box proposal and ATSC 3.0.
Political advertising, podcasting, digital ads, audience measurement, NextRadio and HD Radio are some of what’s on-tap for radio at this show.
It’s NAB’s largest broadcast-centered show of the year, and we’re here covering it for you.