Digital managers-turned-senior corporate leaders from top broadcast companies will discuss the shift in corporate executive progression from digital professional to CEO in a April 9 panel at the 2018 NAB Show in Las Vegas.
In the session titled “DFXtra: Digital Leaders Take Charge – President and CEO Panel,” Capitol Broadcasting Company President and COO Jimmy Goodmon; Raycom Media CEO Pat LaPlatney; ABC Owned Television Stations Group President Wendy McMahon; and The E.W. Scripps Company CEO Adam Symson will discuss his or her path from digital leader to top executive and how this shift may signal a new focus for the industry.
The panel is part of the Digital Futures Exchange (DFX) powered by PILOT – an innovation initiative of the NAB.
The session will be moderated by NAB EVP/Technology and Chief Technology Officer Sam Matheny.
“Experience in digital media and program development is in growing demand as broadcasters seize opportunities on platforms that transcend traditional boundaries,” said PILOT Executive Director John Clark. “As the industry continues to advance, the journey to broadcasting’s C-level positions increasingly passes through the digital department.”
Life-long broadcaster Goodmon has spent his career working in various roles at multiple Capitol Broadcasting Company entities and was named president and COO of Capitol Broadcasting in September 2017. Previously, Goodmon served as vice president and general manager of Capitol Broadcasting’s CBC New Media Group where he led several digital initiatives and oversaw strategic acquisitions.
LaPlatney is president and chief executive officer of Raycom Media and previously served as EVP at Raycom Sports. During his tenure he oversaw distribution, programming, events and business development. LaPlatney built his digital background with Metro Networks as senior vice president of television and digital media where he assembled Metro’s news services division and developed the first commercial traffic website.
McMahon serves as president of the ABC Owned Television Stations Group. In her previous role as senior VP, McMahon was responsible for the group’s digital content, products, technology and audience development strategies. She oversaw the adoption of data-driven, mobile first video strategies, which led to high video metrics, social reach and engagement. McMahon also has experience as VP of creative services and programming for KABC-TV, Los Angeles, and director of creative services for CBS stations in Boston and Minneapolis.
At Scripps, Symson is responsible for Scripps’ digital businesses in more than 25 Scripps local markets and nationally at Newsy, Midroll and Cracked. Symson has overseen the operation, content and revenue for Scripps’ TV division’s interactive businesses since 2011 and previously served as the company’s chief digital officer.