The Small Market Television Exchange is no more.
That’s because it has a new name, as part of an effort to widen its attendee base and provide what the NAB calls “enhanced programming for station staff serving in a variety of functions.”
Introducing the NAB Sales and Management Television Exchange (SMTE), which takes a new position by putting a magnifying glass on sales and management as well as local news operations.
This year’s event will be held September 24-25, 2020 in Louisville, Ky.
Now open to stations in small and mid-size markets (DMAs 50+), SMTE offers attendees “the tools and knowledge to overcome obstacles and break through the barriers confronting their businesses and careers,” the NAB says.
NAB SVP/Television and Radio April Carty-Sipp notes, “SMTE has grown and shifted throughout the last 30 years to reflect significant changes in the television business. We continue to reshape the program to provide media professionals with the best opportunities to discover their potential, network with colleagues, learn new business trends and explore new technologies, all in one place.”
The Small Market Television Exchange began as a small gathering in 1987 and became a successful event attracting 400+ attendees.
A full agenda for this year’s event is forthcoming and will be available at nab.org/smte.
The Sales and Management Television Exchange (SMTE) is the only national meeting devoted exclusively to television stations in DMAs 50 and above. Hosted annually by NAB in various cities throughout the U.S., SMTE focuses on innovative strategies to attract emerging and non-traditional advertisers and strategies to enhance the stations’ position in the local marketplace.