The National Association of Broadcasters is not just encouraging stations to super-serve their local communities. It’s offering a central location to plan and execute community service initiatives, complete with audio, video and background material. The site is called NAB Spot Center, and it can be accessed at NABSpotCenter.org.
"Throughout history, radio and television stations have proven to be a valuable partner in a wide array of initiatives aimed at bettering America and our local communities," said NAB President and CEO David K. Rehr. "This new Web site underscores our unrelenting commitment to serving the public interest, convenience and necessity."
Available there are downloadable radio PSAs; preview of TV PSAs (with information on how to obtain a free broadcast-quality copy); PSAs from nonprofit organizations; and downloadable guidebooks.