The National Association of Broadcasters has been working to get working radio chips into mobile phones, making it part of the negotiations over the Performance Rights Act and pressing legislators in general on the matter. It now is attempting to educate consumers on the topic via a new website.
It’s called RadioRocksMyPhone.com, and it is designed to educate consumers of the benefits of radio on cellular. It takes advantage of the fact that radio boasts a weekly tune-in total of 239M citizens, a substantial percentage of whom told Harris Interactive that they would like access to broadcast radio on their mobile phone.
The website informs consumers that “There is a movement taking place, and radio fans are asking why cell phone gatekeepers are resistant to offering a free entertainment option that can also provide lifesaving emergency information.”
The website also informs consumers that the feature is very common in other parts of the world, even as it’s practically invisible in the US. It requests consumer assistance in getting the attention of Congress, asking them to contact their own representatives to express their support for the concept.