NAB will distribute over 90 drunk driving prevention PSAs featuring the tag, "Friends Don’t Let Friends Drive Drunk" to radio stations during The NAB Radio Show in Charlotte. The campaign is a collaborative effort among NAB, RADD: The Entertainment Industry’s Voice for Road Safety and the Ad Council, encouraging people to intervene in order to prevent friends from driving drunk.
Designed to reach the critical audience of 21-34-year-olds who represent over half of all alcohol-related fatalities, the PSAs celebrity entertainers including Gwen Stefani, Jeff Foxworthy and John Mayer. In addition to distribution at The NAB Radio Show, CDs will be mailed to stations later this month and PSAs can be downloaded from the NAB Web site. Available in both English and Spanish, the CD contains PSAs that can be aired year-round as well as holiday-specific PSAs.