Jim Winston, Executive Director and General Counsel of the National Association of Black Owned Broadcasters said NABOB is delighted to hear that Arbitron will not rollout PPM in anymore markets for at least nine months. "We have been meeting with Arbitron since early spring, and we are pleased to see that they have finally responded to the concerns that NABOB and others have expressed about the PPM methodology. NABOB, like the rest of the radio industry, wants an electronic rating service. However, we need a service that measures our actual audience and provides reliable and credible information. We look forward to continuing our work with Arbitron to make PPM such a service."
NABOB has expressed concern for months now about the substantial decreases in audience for urban stations reflected in the early PPM results. NABOB had advised Arbitron that its PPM methodology showed deficiencies in the recruitment, retention and participation of the sample panel and these deficiencies had resulted in a significant under representation of younger African Americans in the PPM results.
