Along with the NAACP, the National Association of Black Owned Broadcasters and the American Urban Radio Network are launching a “Get Out the Vote” campaign that will use radio to do its heavy lifting.
The trio is producing and distributing material to encourage African Americas to exercise their franchise this November when the 2014 midterms will be decided.
“It’s important we build on the momentum from the 2012 presidential election when record numbers of African Americans showed up at the polls to vote,” said Jerry Lopes, President of Program Operations and Affiliations for AURN
“We are pleased to be part of this important campaign,” said Jim Winston, Executive Director of NABOB. “We will use our considerable influence to make sure every urban formatted radio station in the country airs these messages, and we will make them available to stations at our upcoming conference in Washington, DC.”
“Voting is not a social luxury, it is our civic responsibility,” stated NAACP President and CEO Cornell William Brooks. “Ensuring that all Americans have access to the ballot box protects the bedrock of our democracy. For the 2012 election, the NAACP registered more than 374,000 new voters and mobilized 1.2 million citizens to the ballot and we have no intentions of taking these 2014 mid-term elections off. We are excited to partner with AURN and NABOB in galvanizing a strong turnout from communities of color this November” said Brooks.
The campaign has two phases – the first is available through 10/6 and the second from 10/7 through 11/4.