NAGRA, BitRouter and Harmonic is using its presence at the NAB Show to demonstrate a new tool that provides broadcasters and device manufacturers with a flexible way to prepare for the launch of the new ATSC 3.0 Next Generation Broadcast Standard and related video services on both connected and unconnected ATSC 3.0 devices.
The product on display will demonstrate the end-to-end solution that integrates NAGRA content protection technologies, the BitRouter ATSC 3.0 receiver stack and the Harmonic Packager XOS for live OTT streaming. The integration of these various technologies enable an addressable solution to monetize ATSC 3.0 services and upsell consumers migrating to ATSC 3.0. It also features a unique purchasing capability using existing mobile communication channels along with ATSC OTA and broadband-IP transmission.
“As our industry embarks on this ATSC 3.0 journey, new linear TV consumption models that use content protection are a top priority for broadcasters,” said Jean Macher, Director of Broadcast Market Development at Harmonic. “The solution proposed by NAGRA, Harmonic and BitRouter is addressing both connected and non-connected ATSC 3.0 receivers for maximum monetization opportunity. We are excited to work with our longtime partner NAGRA on this breakthrough protection technology.”
Additionally, set-top box and TV manufacturers will have access to the complete NAGRA and BitRouter Software Development Kit (SDK) to enable the development of turnkey ATSC 3.0-ready reception devices.
The tool will be on display at NAB Show at the BitRouter booth located in the #N1831 in the North Hall of the Las Vegas Convention Center.