EchoStar Communications Corporation is better known to most consumers by the brand name of its satellite TV service, Dish Network. And now, the company is dropping the EchoStar name altogether. Once some legal formalities are taken care of, the company will be officially known as Dish Network Corporation. But EchoStar isn’t dying. The company’s broadcast satellite receiver, antennae and commercial satellite lines of business and assets are being spun off into a new company to be called EchoStar Holding Company, which, after becoming independent, will take the name EchoStar Communications Corporation (sound familiar?). No special shareholders meeting is needed to approve this split and renaming, since Charlie and Cantey Ergen have approved it already and they hold overwhelming voting control of the company.