NASCAR, Automotive Broadcasting Network ink deal


The Automotive Broadcasting Network (ABN), auto retailing’s first private television network fueled by CBS, has entered an agreement with NASCAR Media Group to deliver weekly NASCAR racing video recaps to Chevrolet, Dodge, Ford and Toyota dealers nationwide.

The two-minute videos, produced by NASCAR Media Group and seen in dealer showrooms, will feature results and updates from NASCAR’s three national series: the NASCAR Sprint Cup Series, the NASCAR Nationwide Series, and the NASCAR Camping World Truck Series.

Since its launch in March 2008, ABN has installed hundreds of dealers in more than 33 states, and continues to ramp up efforts to increase its market share among the nearly 20,000 import and domestic dealers across the country.

“Having the Automotive Broadcasting Network’s programming in our showroom brings another level of service to our customers,” said Nester Mena/General Manager, Courtesy Chevrolet at the Airport, “Adding NASCAR highlights to an already entertaining list of programming makes it all that more appealing and will help us grow customer loyalty and boost sales.”