“NASCAR Pro Championship” presented by Sprint, is NASCAR’s first social gaming experience and will be featured within “Car Town,” the largest automotive and motorsports game on Facebook (facebook.com/cartown). The launch goes along with coverage of TNT’s Summer Series and will run through the end of the 2011 NASCAR Sprint Cup Series in Homestead, FL on 11/20.
The game is free to play and will provide fans and Facebook users with the opportunity to compete against friends in a sponsored race and complete challenges and activities that will earn virtual rewards. Race winners will accumulate prizes to add to their Car Town garage.
During the game, fans can race against virtual drivers on a series of three different tracks, complete a variety of missions and involve their social network to win the NASCAR Pro Championship title. Popularity rankings will also allow players to keep up with their friends and invite others to be their virtual fans.
Sprint will be heavily integrated into the game with race graphics that include a branded vehicle, race entrance, victory lane and leaderboard. Players can also rack up Sprint-branded virtual rewards by watching a NASCAR 101 video featuring Miss Sprint Cup, by visiting Miss Sprint Cup’s Facebook page, and by sharing a picture of their virtual car with FB friends. Sprint-branded promotional media and calls-to-action from NASCAR.COM, Yahoo! NASCAR and TNT NASCAR coverage will drive viewers online to play the game.
Turner Ad Sales’ Deborah McBride tells RBR-TVBR promotion of the game will be mainly on NASCAR.COM with homepage promotions and surrounding media alerting and connecting users to the game. “There will also be on-air mentions as well as on-air graphics promoting the game within TNT’s coverage of the Summer Series (NASCAR on TNT). Additionally, there may be promotional media running across the other sites in Turner Sports’ portfolio, including SI.com and Yahoo! NASCAR.”
Special codes will also be delivered on-air during TNT’s coverage of the 2011 NASCAR Sprint Cup series giving fans an opportunity to win prizes during their online game play. Each month, fans have a chance to start over as a new challenge begins and a new champion is crowned.
