Cumulus’ new Country station in NYC, Nash FM 94-7, has signed with vCreative to use the cloud-based PPO (Paperless Production Order) system to manage continuity/production workflow for both broadcast and digital ads. In addition, PPO enables real-time visibility of each production order by all involved parties so that each department can collaborate simultaneously to prevent costly errors.
Dan Kelly, Creative Services Director for Cumulus Media New York City had this to say about choosing PPO for the new station, “We’ve used vCreative for about 2 years on WPLJ and really like how it’s streamlined our production order system. Now that we also have Nash-FM 94-7 here, it made perfect sense to use vCreative too. We’ve pretty seamlessly integrated them in and easily choose a spot to go to either station or both. We love how organized and easy to find everything is.”