Opposite CBS’ veteran CSI and NBC’s debut of Chicago Fire in the 10 o’clock hour, ABC’s debut of Nashville opened at #1 in Adults 18-49. Head to head against its drama debut competition in the hour, ABC’s Nashville towered over NBC’s Chicago Fire in viewers (+41%) and young adults (+47%). In addition, the new ABC drama dominated its time period with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).
· Nashville drew ABC’s largest series audience in the time period in 1 year and its top Adult 18-49 number since the beginning of last November – since 9/21/11 and 11/2/11.
· Nashville qualifies as ABC’s biggest drama debut in 1 year among Adults 18-49 – since Once Upon a Time on 10/23/11.
· Nashville was up year-to-year for ABC in the time period, topping Revenge on the year-ago night (on 10/12/11) in viewers (+14%) and young adults (+4%). Please note, Revenge had a stronger lead-in for its debut telecast last year.
· In its namesake market, Nashville delivered a massive 21.9/33 Household rating.
(source: ABC)
