Five of Nashville’s over-the-air broadcast television stations on Tuesday flipped the switch on ATSC 3.0-powered signals, ushering in the “NEXTGEN TV” age in Music City USA.
The stations adding NEXTGEN TV signals include The E.W. Scripps Co.’s WTVF-5, Nexstar Media Group’s WKRN-2, Sinclair Broadcast Group’s WZTV-17 and WUXP-30 and Sinclair-administered WNAB-50 in Nashville.
“Innovation in the arts is in the soul of Nashville,” said Mark Aitken, Senior Vice President of Advanced Technology for Sinclair Broadcast Group. “It’s only appropriate then for us to usher in the latest revolution in broadcast technology. We are excited to bring the benefits of NEXTGEN TV to Music City and introduce our viewers to an extraordinary new TV experience.”
Scripps Local Media President Brian Lawlor added, “The rollout of NEXTGEN TV in Nashville represents another strong step forward in bringing a new and modern broadcasting experience to audiences across the country. Local television has long provided a platform to tell the stories that both inform and engage, and today we continue to see the pivotal role it plays in capturing the stories of a generation. With the technology enhancements of NEXTGEN TV, Nashville broadcasters will be able to continue serving families with even greater storytelling capabilities.”
Also lauding the roll-out of NEXTGEN TV is Nexstar EVP/CTO Brett Jenkins. “This process becomes easier with each deployment we execute, and we are excited about the innovations ahead as we move toward significant viewer upgrades in the visual experience, interoperability with the internet, and the ability to better target advertising.”