We are in the midst of one of the strongest advertising markets in a while, yet advertising agency revenues are decidedly weak.
That’s an assessment of the advertising industry from Michael Nathanson, Senior Analyst at Wall Street investment advisory MoffettNathanson.
“Welcome to the paradox of the agency and advertising world,” he says.
“In order to try to un-wrap these riddles,” MoffettNathanson recently hosted its third annual NYC Advertising Day. Over the course of the day, four of the largest ad agency holding companies (Interpublic, Omnicom, Dentsu, Havas) and digital consultancy Accenture Interactive offered presentations.
Now, Nathanson has five key takeaways based on what they shared.