National committees improvising final strategies

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The political category giveth and the political category taketh away, all depending on the shifting sands of the polls, the sheer number of battlegrounds and the amount of cash available to the national committees. In the battle for Congress, target markets are in flux.


On the Senate side, where statewide battles are the name of the game, the National Republican Senatorial Committee is abandoning efforts to topple Mary Landrieu (D-LA) – not that she won’t be toppled, but challenger John Kennedy (R-LA) will have to do it on his own, according to an Associated Press report. Meanwhile, the Democratic Senatorial Campaign Committee is expanding its efforts to unseat Republican incumbents, sending cash infusions in opposition to Senate Majority Leader Mitch McConnell (R-KY) and Saxby Chambliss (R-GA).

On the Congressional side, according to reports, the Democratic Congressional Campaign Committee has recently poured money into 45 races, including 34 in which it is going after Republican-held seats. Meanwhile, Republican forces were shifting cash away from candidates, in some cases where their candidate was doing OK, and in others where a loss seemed inevitable. A big problem is that the National Republican Congressional Committee endured an internal embezzling scandal as the 2008 campaign was opening. As such, while the Democrats were spending $8.3M in their 45 target districts, the Republicans spent just $750K in nine districts.

RBR/TVBR observation: The wild and wooly final weeks are upon us. As in every election cycle, location is everything, with the money flowing in most cases to the purple districts. We’ve heard that the stations who rake in this windfall are often the ones who take the time to call the campaigns up and let them know air time is available.