Mullen is the new AOR for National Grid, one of the largest energy delivery companies in the U.S. Mullen was awarded the business following a review. National Grid, which serves electricity and natural gas customers in New England and New York, will work with Mullen on integrated marketing, including a brand launch and ongoing product and service marketing, customer relationship management and energy efficiency programs.
Mullen begins work effective immediately. Media budgets will be determined as part of a strategic development process. Planning and buying will be handled by mediaHUB from Mullen.