Nationwide Mutual Insurance Company has launched a new Black History Month ad campaign that focuses on celebrating personal moments in Black history by individuals and their families. The “February through February” campaign includes an interactive website (www.nationwide.com/mylegacy) where the public can publish significant moments of personal achievement within their African-American heritage.
The campaign was developed by the Carol H. Williams agency, which was recently announced as AOR for Nationwide’s effort to reach and expand its brand to the African American market.
Advertising will run throughout this month, but the website will continue to be available year round. Advertising includes print ads in national magazines and local newspapers such as Ebony, Essence, American Legacy and Black Enterprise. Radio ads will also air during the Yolanda Adams Show and online banner ads will also direct consumers to the Legacy Journal site.
The campaign takes a unique approach to encourage people to share information. Individuals can share their personal stories, family history and photos through this new Legacy Journal website. The site is similar to other photo-sharing sites in that you can upload photos, add descriptions, and share them with friends and family.