NASCAR.COM and Nationwide Insurance announced a new section of NASCAR.COM devoted to covering the NASCAR Nationwide Series as never before. The customized website, which launches in February, brings together the best innovative interactive programming from Turner Sports, NASCAR and Nationwide Insurance.
A first-of-its-kind NASCAR eliminator-style fantasy game debuts on the site, with registration available by visiting: FantasyGames.NASCAR.com/Eliminator. NASCAR.COM is operated in partnership between Turner Sports and NASCAR.
The special section of NASCAR.COM will delve into the NASCAR Nationwide Series with an exclusive level of access previously unavailable to fans. In addition to the fantasy game, custom features of the site will include: in-depth driver profiles; news coverage updated twice daily, free in-car audio “scanner” allowing fans to listen-in on drivers communicating with pit crews during select races and lap-by-lap real-time editorial updates; virtual lap track simulation video; exclusive articles, polls, images and more. The site also will host an enhanced version of the NASCAR Nationwide Series Preview Show and On Your Side® Race Review, through a production partnership with NASCAR Media Group.
The NASCAR Nationwide Series will be integrated across Turner linear and digital properties, and will be promoted with custom vignettes and in-race graphics during NASCAR on TNT, and across the Turner Digital network, including the Yahoo! NASCAR channel, with homepage roadblocks, display media and pre-rolls. Nationwide will also sponsor NASCAR.COM’s recently unveiled consumer Auto Guide which features a rich content and search experience for in-market car buyers by any interest or lifestyle.
